Daniel Jellyman
Danielle Scott
Robert Konzon

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    Andrews Office Furniture

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    Andrews Office Furniture

    The Brand

    Andrews Office Furniture is a trusted provider of high-quality office furniture solutions, catering to businesses of all sizes. With a comprehensive range of products, they offer ergonomic chairs, desks, storage solutions, and collaborative furniture. Their commitment to exceptional craftsmanship and functional design ensures a productive and stylish workspace. With a customer-centric approach and a reputation for reliability, Andrews Office Furniture is a go-to choice for businesses seeking quality office furniture solutions.

    The Challenge

    Recognising the need to enhance their email marketing efforts, Andrews Office Furniture sought to explore the untapped potential of the channel. While initially uncertain about the possibilities, they entrusted us with the task of maximizing their email marketing activity. Through strategic planning and innovative campaigns, we unleashed the power of email marketing, unlocking new avenues for customer engagement, lead generation, and revenue growth.

    Our Strategy

    To optimize their email marketing efforts, we seamlessly migrated Andrews Office Furniture to Klaviyo, facilitating the integration with their website. Leveraging this powerful platform, we devised a series of strategically timed email flows designed to enhance customer lifetime value. These automated flows targeted specific points in the leads’ life cycle, fostering engagement and driving conversions. Complemented by a well-structured campaign strategy to engage with the recipients, this comprehensive approach ensured that Andrews Office Furniture maximised the potential of email marketing to boost customer loyalty and revenue growth.

    The Results

    The implementation of targeted email flows proved to be the game changer in our strategy for Andrews Office Furniture. This approach, combined with visually appealing and style-inspired campaign sends, captured the interest of their database. The carefully crafted flows engaged customers at various stages of the buyer’s journey, while the captivating campaigns showcased the aesthetic appeal of their furniture. The results were evident in increased customer engagement and a strengthened brand presence within their audience.

    29.39%

    Of overall web revenue from email marketing

    102.92%

    Increase in website placed order rate

    46.13%

    Decrease in spam rate

    88.5%

    Increase in conversion rate from email

    Email Marketing Case Studies

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