Lucy Cowan-Aston
Justin Koo Seen Lin
Robert Konzon

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    Clear Channel UK

    Clear Channel UK is one of the UK’s largest Out of Home media and infrastructure companies, operating more than 33,000 advertising sites nationwide and employing 600+ people in 14 locations. Their mission is to Create the Future of Media, transforming their estate to the benefit of all stakeholders through data-driven innovations and infrastructure. The brand also aims to provide both A Platform for Brands and A Platform for Good, delivering on advertisers’ media objectives whilst encouraging and normalising inclusive planning.

    Clear Channel Gopuff Ad

    The Challenge

    UK’s leading Out of Home media and infrastructure company Clear Channel UK approached us hoping to increase their brand awareness and strengthen their backlinks profile. We were tasked with high-quality link targets that required a creative Digital PR strategy, focusing on relevancy and authoritativeness.

    Our Solution

    To align with their overall business goals, we created a targeted Digital PR strategy positioning Clear Channel UK as experts in their niche.

    Our strategy included proactive PR campaigns, targeting new and relevant domains to increase organic visibility and awareness. Across a 5-month period our PR activity focused on seasonal and newsworthy content with multiple angles, giving our campaigns the best chance of success among various niches.

    We conducted studies and created a series of infographics detailing surveys and stats for the following campaigns:

    • Gifting in the UK: The Clear Channel Report
    • Consumer Shopping Behaviour in the UK and How to Influence it

    Gifting in the UK: The Clear Channel Report

    Consumer shopping behaviour in the UK and how to influence it

    The Results

    Our Digital PR efforts resulted in 26 pieces of coverage over a 5-month period, with the average DA of 54. We achieved coverage in top tier news and niche publications with high readership such as MSN, Yahoo, Liverpool World, European Supermarket Magazine, NerdWallet, Talking Retail, The Retail Bulletin, New Digital Age and high authority international publications like Expansión.

    54

    average DA

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