Diets2Go
Diets2Go are passionate about making healthy options accessible to everyone through their meal-prep service. Targeted at those who struggle to find the time to prepare fresh fitness food, their wide selection of meals are a convenient and cost-effective option and have serviced the likes of Sir Bradley Wiggins and Carl Frampton.
The Brand
With a team of professional chefs who create healthy, 100% fresh meal plans that are delivered to your door across the UK, Diets2Go have picked up wide acclaim from celebrities, sports stars and high achievers across the country offering high protein, low calories, keto and halal meals.
The Challenge
Climb Online were brought on board to enhance the email marketing for Diets2Go, using custom APIs for flows and a consistent sending schedule to elevate the performance, increase repeat revenue, upsell weekly and one-off customers to monthly and overall increase the customer lifetime value as well as ROI for email marketing as a channel.
Our Strategy
After some competitor research delving into what similar companies in the field were doing, we took our findings, combining them with our expertise and cross-industry knowledge to design and build out email templates which were then expanded on for custom flows for Diets2Go’s specific customer journey, as well as a mixture of topics for campaign emails that fit into their marketing calendar.
The Results
With the account set-up, we saw engagement increase from the off as we worked up to consistently achieving near 30% of website revenue via the email marketing channel. We created series within the account that put a faces to the brand and created a community where the focus was not only revenue, but working towards a collective goal of success and achievement between Diets2Go and the audience which saw engagement rates soar.
Of overall revenue generated
Increase in conversion rate from email
Average Open Rate
Email Marketing Case Studies
Pampeano
Pampeano
In our collaboration with pampeano, a meticulous alignment with their internal team and marketing calendar was paramount.
Bohairmia
Bohairmia
Bohairmia is a dynamic and innovative haircare brand, dedicated to providing exceptional products for luxurious hair transformations.
Medovie
Medovie
Medovie is an innovative health and wellness brand dedicated to providing natural, high-quality products for optimal well-being.
Varico
Varico
Varico Ltd is a trusted leader in industrial packaging solutions, serving diverse industries. They provide high-quality, tailored packaging products and services, prioritizing sustainability and cost-effectiveness.
Electric Ride on Cars
Electric Ride on Cars
Electric Ride-On Cars is a leading provider of premium electric vehicles for children in the UK. With a diverse range of ride-on cars, bikes, and scooters, they offer a thrilling and safe outdoor experience for young adventurers.
Andrews Office Furniture
Andrews Office Furniture
Andrews Office Furniture is a trusted provider of high-quality office furniture solutions, catering to businesses of all sizes.
