The Brand
Electric Ride-On Cars is a leading provider of premium electric vehicles for children in the UK. With a diverse range of ride-on cars, bikes, and scooters, they offer a thrilling and safe outdoor experience for young adventurers. Their products combine innovative design, quality construction, and advanced safety features, ensuring hours of fun and excitement. Electric Ride-On Cars is trusted by parents nationwide for delivering exceptional quality and memorable playtime experiences for children.
The Challenge
Initially skeptical about the potential of email marketing to drive repeat purchases and foster customer loyalty, this client had yet to fully tap into the power of this channel. Recognising the untapped opportunities, they turned to us for guidance and expertise. With a strategic approach and tailored campaigns, we aimed to revolutionize their perception of email marketing, unlocking its potential to cultivate customer loyalty, drive repeat purchases, and maximize their business growth.
Our Strategy
We have created an extensive array of customized flows for this client’s email marketing campaign, ensuring seamless integration with their Facebook Ads strategy. From tailored upsell and cross-sell flows to a delightful birthday flow, our focus has been on driving engagement and conversions. By synchronising these flows with a meticulously planned and playfully executed content calendar, we have maximized the impact of their email campaigns, delivering compelling and timely messages to their audience.
The Results
Our holistic approach to email marketing has yielded exceptional results for this business. With a remarkable 269% increase in email marketing revenue, we have unlocked substantial growth opportunities. The number of transactions saw an impressive rise of 173.91%, while the conversion rate experienced a significant boost of 115.02%. Additionally, the average click rate saw a notable increase of 41.28%, indicating improved engagement and customer interactions. These statistics underscore the effectiveness of our strategies in driving revenue, conversions, and overall campaign performance.
Increase in email marketing revenue
Increase in transactions
Increase in conversion rate
Increase in average click rate
Email Marketing Case Studies
London Nootropics
London Nootropics
With CO, the strategy was to consolidate the campaigns to allow for greater optimisation and for the platform to learn more effectively.
Pampeano
Pampeano
In our collaboration with pampeano, a meticulous alignment with their internal team and marketing calendar was paramount.
Bohairmia
Bohairmia
Bohairmia is a dynamic and innovative haircare brand, dedicated to providing exceptional products for luxurious hair transformations.
Medovie
Medovie
Medovie is an innovative health and wellness brand dedicated to providing natural, high-quality products for optimal well-being.
Varico
Varico
Varico Ltd is a trusted leader in industrial packaging solutions, serving diverse industries. They provide high-quality, tailored packaging products and services, prioritizing sustainability and cost-effectiveness.
Andrews Office Furniture
Andrews Office Furniture
Andrews Office Furniture is a trusted provider of high-quality office furniture solutions, catering to businesses of all sizes.