London Nootropics
London Nootropics is an adaptogenic coffee brand. The brand’s mission intertwines delicious taste with tangible daily impact, aiming to democratise access to premium adaptogen extracts. Since their launch, they’ve garnered remarkable feedback, aiding individuals in discovering balance, resilience, and productivity in their lives. Notably, their appearance on BBC One’s Dragons’ Den in February 2022 led to successful offers from Deborah Meaden and Sara Davies, marking a significant milestone for the brand. Committed to sustainability, London Nootropics prioritises quality packaging to ensure product freshness and reduce waste. Through taste, impact, and environmental responsibility, London Nootropics continues to empower individuals to unlock their full potential, one adaptogenic coffee at a time.
Paid SocialTikTok
The Challenge
London Nootropics was live with paid social activity on TikTok but was unable to drive profit. The account structure was not the most effective, resulting in inefficient results which was not helping grow the brand on the platform.
Our Solution
Before London Nootropics joined Climb Online, the strategy used on the platform was placing ads into their own ad set, which did not allow the platform to effectively optimise. This also stretched the budget thin as there were too many campaigns live, which meant they were competing against each other.
With CO, the strategy was to consolidate the campaigns to allow for greater optimisation and for the platform to learn more effectively. This led us to launch 3 campaigns: a TOF view content campaign, a BOF retargeting website visitors campaign and a Smart Performance Campaign (SPC).
The TOF initially used a fully broad audience, however, we realised certain age groups were driving inefficient results so we only targeted specific ages to improve efficiencies in the account. The BOF targets a website visitor audience, and the SPC only uses broad targeting. All of these campaigns excluded past customers so our focus was acquiring new customers for the brand.
The creatives we tested ranged and performed well at different times. UGC content and Founder creatives typically worked best in both the TOF and BOF.
The Results
Overall Climb delivered improvements in the account to help London Nootropics become profitable on the platform. Most notably, CPA became 62% more efficient period on period and ROAS improved over time, increasing 350% from the month before joining CO, to the last month due to our strategy and optimisations.
CPA
ROAS
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