5 On-Page SEO Optimisations You Can Make to Your Website Today

Establishing a solid SEO strategy right has the power to bring high quality and high quantity traffic right to your website. 

Put simply, on-page SEO is the process of optimising various elements of your website to ensure it ranks highly in the search engine results, and remains visible to your target audience. Getting the basics right means that search engines can quickly and easily read and understand your website – and this translates into better rankings and more visitors. 

Below, we’ve put together the ultimate checklist for ensuring that your on-page SEO is on point. 

Your entire SEO strategy is largely dependent on having done some solid research into the keywords you are targeting and trying to rank for. 

Your blog posts and content should reflect this, and should be doing the vast majority of your keyword targeting for effective on-page SEO. You can use various tools like Google’s Keyword Planner to find useful data and metrics fro your chosen keywords. 

As a rule of thumb, you should be looking to focus on one keyword theme per page to ensure your own pages are not competing with each other in the search results, and should use keywords that have been identified as having a good volume and relatively low competition. 

Identifying your keywords will only get you so far unless you have killer content that falls appropriately into the buyer’s journey and search intent – this should be at the heart of your on-page SEO strategy. 

Consider what kinds of content are needed for various stages of the buying journey, such as informative blog posts to build awareness or product demons and information to push a buying decision. 

From here, you can begin creating relevant and engaging content that incorporates your chosen keywords. It’s generally a good idea to use a mix of short and long-tail keywords, and optimise your content for conversions with calls to action for various product pages or offers. 

Along with your content naturally containing keywords, you will also need to place your target keywords into other HTML elements of your source code. 

Page titles are of particular importance for SEO purposes, as these tell both your visitors and the search engine what they will find on the page. Best practice here is to keep it short and sweet (under 60 characters is in line with Google’s update), make it relevant to the page content, and avoid over-stuffing the title with keywords. Search engines can pick this up as a tactic to spam your keywords, and it can result in your page being penalised in the results. 

Images are incredibly important as they help a visitor stay engaged with your content and website, but they also require their own on-page SEO optimisation. 

You should ensure that all images you use are optimised for speed and don’t exceed the maximum width of a page. Alt text should also be used to convey to the search engine what your image is all about, and should contain the keyword you are targeting (avoid the temptation to stuff your alt text with keywords though!). 

Finally, images you select should be meaningful and used to convey value to your visitors. Don’t be tempted to use empty graphics or stock images just because they look nice. 

On-page SEO goes hand-in-hand with the technical aspects of SEO, and nailing both ensure your website is fully optimised for ranking and discovery. One of the most important factors for this is page loading speed. Nothing is more frustrating to a user than clicking a link on your site and having to wait for it to slowly load. Not only is it annoying, but it can also affect your ROI and conversion rates. 

It’s important to check for healthy loading times, and there are a variety of tools available to help you audit how fast your pages load. Ever better, consider running a site-wide audit that will assist in identifying slow-to-load pages, and boost your website’s overall performance. 

Check out our blog on technical SEO for more tips on optimising your website.

Simply publishing your website isn’t enough. If you want your pages and content to rank highly in the search engine results, you need to optimise your website through On-Page SEO. Not only will it help you improve your website in the eyes of the search engines, but it will ensure you are providing value to your visitors too. 

If you’d like to discuss how Climb Online can help you optimise your on-page SEO, or you’d like to discover our other SEO services, get in touch.