Climb Online has been appointed by social video app TikTok, to review and develop a European SEM strategy, with an important focus on UK growth.

The appointment is demonstrative of Climb Online’s established position within the digital marketing sector and will include the delivery of an SEM strategy to drive higher engagement and acquisition of new users to the TikTok platform, throughout Europe, and across the UK.

TikTok joins a leading client portfolio at Climb Online, with key brands including MADE, Imagine Cruising (Emirates Group) and Hewlett Packard, reflecting the agency’s expertise in producing holistic and commercially driven digital campaigns.

Michael Bush, Commercial Director for Climb Online confirmed: “Climb Online is delighted to welcome TikTok to the agency, where we now look forward to working closely with the team to develop an effective SEM strategy that will maximise the growth of the brand within key markets, whilst showcasing our capability to deliver creative and memorable campaigns.”

Initially launched as a lip-syncing app, Music.ly, the platform was acquired by the Chinese company, ByteDance, in November 2017, where it later relaunched as TikTok with additional functionality to appeal to global markets.

Launched by BBC Apprentice Winner, Mark Wright, in January 2015, Climb Online is one of the UK’s fastest-growing digital marketing agencies, offering services in SEO, Paid Media, and Social Media Marketing.