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Paid Media

Reach Your Audience

With The Right Message.

Our team develops effective bespoke paid media strategies to reach your audience at every stage of the conversion path. Our hands-on, granular approach to search, display, shopping, and video advertising ensures tangible results in line with your campaign objectives.

Paid Media Hero

Our Approach

Investing in paid media campaigns enables you to reach customers that are interested in your product or service when they are searching for you and when they are actively engaged. 

By utilising the paid tools and platforms available, you can push out the most relevant message to users based on their experience of your brand so far and at every touchpoint of their conversion path.  

Our paid media team designs highly targeted strategies and campaigns using search ads, display ads, videos, and shopping listings, that will reach your KPIs. With extensive experience in crafting bespoke campaigns, our in-house paid media specialists pride themselves on taking a consistently granular approach – and it’s this hyper-focused way of structuring and executing highly successful campaigns, regardless of the products or services that are being targeted.  

We are industry leaders in developing successful e-commerce and lead generation campaigns, and we work across multiple platforms, including Google, Bing, Amazon, Microsoft Ads, Taboola and AdRoll.

Paid Search (PPC)

Get found by the people who are searching for you.

Paid search campaigns are the lifeblood of any paid media strategy. When managed correctly, pay-per-click (PPC) advertising campaigns with platforms like Google and Microsoft will enable you to reach your audience when they are actively looking for your products or services (and when they’re in prime buying mode).

Our paid media specialists boast years of experience in crafting tightly themed PPC campaigns that are guided by your website layout and in-depth keyword research to ensure the right search terms are targeted every time, and users are sent to the most relevant site landing page. All of this work combined will ensure your ads achieve the highest possible quality scores – and this is vital because these scores can have a direct impact on where and when your ads are shown, and their resulting click-through rate (CTR).

What’s more, we pride ourselves on keeping pace with the latest developments in the pay-per-click space. From utilising the latest Google Ads features to exploring the implications of algorithm advances, our PPC consultants work tirelessly to ensure your campaigns will perform perfectly, and your investment in paid search will support your digital marketing goals.

Shopping

Achieve incredible visibility for your products.

With the industry seeing an 80% growth in the number of merchants using Google Shopping, and an average of 1 billion-plus shopping sessions each day, it’s no wonder that shopping campaigns are a core part of any effective paid media strategy for product-based and eCommerce businesses.

Our paid media team excel in creating, implementing, and managing seamless multiplatform e-commerce campaigns to meet your target audience precisely where and when they are looking for your products.

Our management services are underpinned by our Comparison Shopping Partner programmes, which give us the tools and guidance we need to maximise your shopping ads experience.

We take a tailored approach when creating and optimising your Shopping campaign, based on your marketing objectives, insights, competitors, and comprehensive analysis of your existing retail strategy and performance across other platforms.

YouTube

Be seen when everyone is watching.

Reach your audience when they are actively engaged with creative YouTube advertising campaigns. 

With 2 billion monthly users, unmatched reach, and a wealth of ad inventory and targeting options, YouTube is the place to be for growth-hungry brands that understand the power of video marketing. 

Our paid media specialists excel in crafting stand-out video campaigns that target the right consumers at every stage of the conversion path with creative, relevant content, all whilst delivering the following campaign goals:

We strive to keep your brand, product, and message at the forefront of your target audiences’ minds.

We invite consumers to engage with your message and build consideration for your brand during opinion-shaping moments.

We identify your highest intent audiences during moments of decision-making and create streamlined ways for them to take meaningful, measurable action.

Display

Reach more potential customers, wherever they are on the web.

The Google Display Network reaches 90% of Internet users worldwide, across millions of websites, news pages and blogs, not to mention Google-owned sites like Gmail and YouTube. 

Our display campaigns enable you to target relevant audiences based on a wide selection of demographics – including individuals’ interests, browsing habits, intent, and actions – while they are browsing their favourite sites or apps. 

With extensive experience in creating successful strategies using a variety of display formats and across multiple platforms, our team has the skills to help you make the most of this channel. Whether we’re running dynamic display ads, managing remarketing campaigns, or working with a mixture of the two, we work to get your brand more attention and engage your prospects with your messaging, regardless of their position on your conversion path.  

Wherever possible, we use first-party data to inform our display campaigns. And we constantly adapt our output to ensure it meets current privacy standards.

 

Case Studies

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30 Moorgate
London
EC2R 6PJ