Iconic London Appoints Climb Online to Drive Aggressive International Growth Strategy

Leading beauty brand, ICONIC London, has appointed digital marketing agency, Climb Online to help drive an aggressive international growth strategy across the UK and US.

Founded in 2016 ICONIC London is a world-famous brand renowned for its quality ‘GLOW-giving’ products, utilised by professional make-up artists, celebrities and influencers alike.

Focused on increasing market share within the UK and in major states, such as Florida and Texas, within the US, ICONIC London officially appointed Climb Online in April 2022 following a competitive pitching process.

Impressed by Climb Online’s extensive industry experience, and commercial-first and transparent approach, the agency is now in the process of developing an impactful omnichannel digital marketing strategy across paid and organic channels.

Primarily focused on increasing brand awareness and customer acquisition, the aggressive strategy will also improve the profitability of all digital campaigns to enable scalability and resulting growth.

Michael Bush, Managing Director of Climb Online, confirmed: “The Climb Online team have worked incredibly hard during all stages of the pitching process to showcase our experience within the beauty industry, our cultural similarities and commercial-first approach to digital marketing.

We are, therefore, delighted to welcome ICONIC London on board and are incredibly excited to support the brand during its next stage of growth.”

Selma Terzic, CEO of ICONIC London, added: “ICONIC is entering a crucial and exciting stage of national and international growth and we feel extremely confident in Climb Online’s ability to help us to achieve this. Not only did the team lead with a commercial and transparent approach, but they are also aligned with our vision and culture and we now look forward to working with them long-term.”

ICONIC London joins a leading client portfolio at Climb Online, with key brands including HERA, TOMS and Carbon Theory.

Established in 2015, Climb Online has honed a proven track record in helping private and Enterprise organisations achieve their business objectives via core services in SEO, Paid Media, Social Media and Email Marketing.