Pampeano

Originating from South America’s Pampas region, pampeano offers the epitome of luxury through its handcrafted leather goods. Best known for their signature polo belts, each is meticulously stitched with vibrant, wax-dipped threads, representing a marriage of tradition and craftsmanship. Their collection extends to bags, wallets, and home accessories. What distinguishes pampeano is its authentic reflection of South American heritage. Every design tells a tale of the region’s rich culture, fashioned by artisans using age-old techniques. Committed to sustainability, pampeano opts for vegetable-tanned leather, ensuring eco-friendliness and a product that ages elegantly, revealing its distinct history over time.

Pampeano desired our expertise to revitalise and helm their email marketing endeavours. Recognising the importance of a harmonised approach, they stressed the necessity of an immediate takeover, but with a strong emphasis on collaboration. It was essential for them that we work in tandem with their internal team, ensuring that our external insights seamlessly meshed with their intrinsic brand knowledge. This synergy would not only fortify their marketing efforts but also ensure the genuine essence of pampeano remained at the forefront.

In our collaboration with pampeano, a meticulous alignment with their internal team and marketing calendar was paramount. Our first task was the comprehensive restructuring of their email campaigns. By setting up meticulously scheduled campaign emails, we entirely transformed their existing flows, introducing innovative ones in the process. This wasn’t a static endeavour; we embarked on an iterative journey of continuous testing. By analysing recipient engagement, we determined the optimal sending days and times. This holistic approach was instrumental in maximising the impact of each email, with the ultimate goal always being the achievement of unparalleled results for pampeano.