Feather & Black
Feather & Black is the ultimate destination for inspirational bedrooms, style trends and exceptionally designed furniture collections. With thoughtfully crafted beds and bedroom furniture, luxury mattresses, super soft bed linen and charming accessories, they help customers curate beautifully crafted homes.
The Challenge
Experts at creating luxurious and comfortable spaces for sleep, Feather & Black approached us looking for a partner agency to help them with increasing online visibility and brand awareness. We were tasked with high authority link targets that required a quality content strategy to reach SEO targets and build brand awareness.
Our Solution
We put together a comprehensive Digital PR strategy to boost organic visibility for key target terms. Our strategy focused on proactive PR campaigns, targeting new domains to increase organic visibility and awareness. Across a 12-month period our PR activity focused on niche and newsworthy content around the trending topics and subjects Feather & Black audience would find genuinely interesting.
To position Feather & Black as an expert in their niche, we also utilised their internal expert to provide quotes for reactive campaigns and expert guides. We collaborated closely with their internal teams to ensure our campaigns are aligned with the themes they are focusing on internally and to compliment their content calendars.
We created informative and useful content, including seasonal pieces focusing on spring cleaning and trending subjects around quiet luxury. We also built a few data led studies and created a series of infographics detailing the survey findings.
The Results
Our Digital PR efforts resulted in 80 pieces of coverage over a 12- month period, with the average DA of 60 helping Feather & Black to increase their DA to its highest score to date. We achieved coverage in top tier publications such as MSN, Woman & Home, Homes & Gardens, Ideal Home, Express, The Sun, Wales Online and Daily Post.
average DA
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