Sunnamusk
Sunnamusk are a luxury specialist fragrance house based in London, England.
The Brand
Working with a team of highly skilled perfumers, they produce an exclusive range of pure fine oils, eau de parfum and home fragrances that have been featured in a number of high-end publications such as Vogue, GQ and Elle.
The Challenge
Climb Online were brought on board to work alongside Sunnamusk’s inhouse team, on briefs that needed to be optimised for email marketing that were integrated with inhouse plans. Our expertise was required as they had not worked on email marketing as a marketing channel before.
Our Strategy
The fact that the company had not fully optimised email marketing before, combined with a huge online presence and stores dotted around the UK, presented a big opportunity for us to demonstrate the worth of this marketing channel. We began by looking at their marketing plan and pinpointing key areas that would most benefit from a big push in email marketing. We integrated these with social channels for a well-rounded approach that was underpinned by their wider aims. We worked as an extension of their existing team, ensuring our approach was both smooth and efficient to avoid taking up time from the company, and ensured we hit the right messaging, language and pushes to achieve the best possible results.
The Results
We followed a series of targeted emails to different segmented lists of the database, including follow-ups that would maximise email return, and with this approach, we achieved a 35 ROI consistently over 6 months. We generated 37% of overall revenue from email marketing, along with a 30% average open rate and a 5.19% average click rate.
ROI achieved
of total website revenue achieved from email marketing
increase in open rate
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