The Brand
Varico Ltd is a trusted leader in industrial packaging solutions, serving diverse industries. They provide high-quality, tailored packaging products and services, prioritizing sustainability and cost-effectiveness. With a customer-centric approach, Varico Ltd ensures efficient and secure goods transportation, empowering businesses to achieve operational excellence. Renowned for their expertise and commitment to customer satisfaction, Varico Ltd remains a reliable and valued partner in the packaging industry.
The Challenge
Initially sceptical about the efficacy of email marketing within their industry, this client entrusted us with the challenge of integrating it into their marketing channel mix to drive revenue. With a strategic approach and innovative techniques, we embarked on proving the potential of email marketing for their specific industry. Through meticulous planning and execution, we successfully demonstrated how email campaigns can be a powerful revenue-generating tool, exceeding the client’s expectations and establishing email marketing as a valuable asset in their marketing strategy.
Our Strategy
By seamlessly integrating Klaviyo with their website, we were able to create a powerful synergy between various flows and email campaigns. These automated flows, intricately connected to the website and user journey, enabled us to deliver educational content, product information, and enticing offers to their audience. The implementation of Klaviyo across the account allowed for a comprehensive approach in engaging customers and maximizing conversion opportunities, resulting in increased brand awareness and revenue growth.
The Results
The impact of our email marketing efforts was evident from the outset, with an impressive 420.32% surge in revenue generated through email marketing in just the first month. This remarkable boost in email revenue had a ripple effect, contributing to a substantial 33% increase in overall business revenue for our client. These outstanding results underscored the effectiveness of our strategies in driving tangible business growth and solidifying email marketing as a key driver of success. 47.75% Of Overall Website Revenue Generated
increase in overall business revenue
increase in web transactions
increase in email marketing revenue
increase in new users
Email Marketing Case Studies
London Nootropics
London Nootropics
With CO, the strategy was to consolidate the campaigns to allow for greater optimisation and for the platform to learn more effectively.
Pampeano
Pampeano
In our collaboration with pampeano, a meticulous alignment with their internal team and marketing calendar was paramount.
Bohairmia
Bohairmia
Bohairmia is a dynamic and innovative haircare brand, dedicated to providing exceptional products for luxurious hair transformations.
Medovie
Medovie
Medovie is an innovative health and wellness brand dedicated to providing natural, high-quality products for optimal well-being.
Electric Ride on Cars
Electric Ride on Cars
Electric Ride-On Cars is a leading provider of premium electric vehicles for children in the UK. With a diverse range of ride-on cars, bikes, and scooters, they offer a thrilling and safe outdoor experience for young adventurers.
Andrews Office Furniture
Andrews Office Furniture
Andrews Office Furniture is a trusted provider of high-quality office furniture solutions, catering to businesses of all sizes.